We all know that feeling we get the moment we've laid eyes on a gorgeous and luxuriously decadent item of clothing ...the dramatic gasp, the cheshire-cat-grin while caressing it and trying it on, the knowing nod that screams that you just KNOW that this was meant to be, and then the uncontrollable obsession with the item that will usually follow. This is precisely what happened to me on one fine day, when I first became aquainted with breakout luxe loungewear line, C.Z. Falconer.
C.Z. Falconer once found herself fresh out of college and in a hedge-fund analyst position in San Francisco, far away from the glitz & glamour of the fashion world! She headed off to New York where she made a name for herself over the past decade as a major player in the fashion industry working for the likes of fashion giants Ralph Lauren, Coach, Kate Spade and Guess, where she held roles on the product development and design sides of the business. She later returned to her native California, where she would later launch her own line.
In 2009, after years of searching for what she always thought was an obvious need in fashion, Falconer decided to take matters into her own hands to create the line that she was so desperate to find – the perfect collection of luxury loungewear. The collection was going to be comfortable, yet luxurious – the perfect option for women looking for key pieces that were a cross between the laid back look of everyday LA-style and chic European vacation-wear. In the back of her mind, was cashmere that could be worn year-round and beautiful resort pieces that would travel easily while globetrotting to fabulous destinations! With this one simple idea, a namesake niche lifestyle brand made it's debut in the independent fashion label mecca of Los Angeles!
In 2009, after years of searching for what she always thought was an obvious need in fashion, Falconer decided to take matters into her own hands to create the line that she was so desperate to find – the perfect collection of luxury loungewear. The collection was going to be comfortable, yet luxurious – the perfect option for women looking for key pieces that were a cross between the laid back look of everyday LA-style and chic European vacation-wear. In the back of her mind, was cashmere that could be worn year-round and beautiful resort pieces that would travel easily while globetrotting to fabulous destinations! With this one simple idea, a namesake niche lifestyle brand made it's debut in the independent fashion label mecca of Los Angeles!
"It all began with a group of friends, a large dining room table, some champagne, and a dream. The dream was to create a lifestyle brand that channeled elements of European jet set sophistication, blended with Californian poolside glamour."
All sorts of delights {with really clever little names} can be found in the debut collection, which includes harem pants, butter soft leggings with ruching at the ankles {Athena Legging}, zip-front hooded sweaters, vests & ponchos {a long-waisted zip front version is affectionately named the "Barbarella Deep-Throat Zippie"}, teeny tiny little shorts, a swimwear Cover-Up Tunic and more -might I add, all in the softest lightweight cashmere with gold-toned logo hardware on the zippers and straps! Adorable! The color palette offering is uncomplicated with black (basic), milk (white) , honey (natural) and berry (pink/red) selections available.
Visit C.Z. Falconer on the web at www.czfalconer.com !
{Available at Pink Lagoon in Solana Beach, California. }
LTLY,
Roni♥
